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Videos

Zalando: The journey from data to emotion

Zalando is a data-driven, successful online fashion platform. It traditionally relied on analytics and data-mining for market understanding; qualitative research was perceived as unreliable and expensive. While quantitative research was used to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sebastian Prassek, Anne Strauss
June 15, 2016
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Citation

Prassek and Strauss (2016a, June 15). Zalando: The journey from data to emotion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/zalando-the-journey-from-data-to-emotion


Videos

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people’s minds into real life situations and to simulate complex decision-making...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Nina Keller, Sebastian Prassek
Company: Happy Thinking People
June 15, 2014
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Citation

Keller and Prassek (2014a, June 15). Treasure hunt. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/treasure-hunt